Trae Young and adidas Basketball Unveil Trae Young 1 Signature Basketball Shoe + Apparel
Adidas Basketball and Trae Young are announcing the Trae Young 1, the Atlanta superstar’s first signature basketball shoe and apparel …
NFL Enlists Ozuna For Latinx Initiative And Creative Advisor Role For This Season
The National Football League is celebrating Latinx Heritage Month with a variety of new culture and community driven activities at …
Chris Godwin Announces Partnership w/ Lids + Launches Exclusive Custom Embroidery Designs
Leading sports retailer Lids announced it is partnering with Tampa Bay Buccaneers Pro Bowler and Super Bowl LV Champion Wide Receiver, Chris …
City Of Chicago Proclaims September 16 “Candace Parker Day” Alongside The Launch Of The Adidas x Candace Parker Collection With Retail Partner Dick’s Sporting Goods
To celebrate Candace Parker, her adidas collection and many philanthropic endeavors, Chicago's Mayor Lightfoot proclaims September 16 as "Candace …
NFL Launches Exclusive Merchandise Line in Celebration of Latinx Heritage Month – ÑFL Por La Cultura Collection
An exclusive merchandise line dropping this Friday from the NFL in collaboration with Dunbrooke, a Latinx-led design and production team in honor …
Episode 1 of UNINTERRUPTED’s More Than An Athlete Now Available to Stream on ESPN+
Season two the ESPN+ series UNINTERRUPTED’s More Than An Athlete focuses on Pro Football Hall of Famer Michael Strahan. The four-part season …
ESPN Announces Monday Night Football Music Collaboration with Award-Winning Artist Drake
ESPN announced today that Billboard's Artist of the Decade, Drake, will work with ESPN throughout the entire NFL season to …
Eastbay Announces Jalen Hurts as Newest Brand Partner
Today’s announcement kicks off a two-year partnership with Jalen as Eastbay’s first ever ambassador for the brand’s newest Performance Line, which …
eBay Partners w/ Oregon Football Star Kayvon Thibodeaux for Exclusive Auction
As you guys are undoubtedly aware, the NCAA recently announced their interim policy allowing student athletes from all three divisions to …
PUMA Welcomes Detroit Pistons’ Killian Hayes to The PUMA Hoops Family
PUMA announced the signing of Killian Hayes, one of France's most promising young athletes, who will serve as a global …
Kawhi Leonard Releases New Culture Jam Video Game For Song “Waves” Ft. Gunna + Polo G
Today one of the most beloved basketball players in the country, Kawhi Leonard, releases a new video game for his latest …
Allen Iverson And Viola Team Up In Culture Changing Cannabis Partnership
Viola, the leading and only Black-owned multinational cannabis operator rooted in building equity within the space, today officially announces its …
Special Segment of HBO’s The Shop Kicks off More Than A Vote’s “Protect Our People” Criminal Justice Reform Campaign
The episode, shot in Miami, Florida, features a diverse perspective of voices having a frank and at times difficult conversation …
adidas Basketball Welcomes Jalen Green, Jalen Suggs, Evan Mobley and Sharife Cooper
Today, adidas welcomes top NBA prospects Jalen Green, Jalen Suggs, Evan Mobley and Sharife Cooper to the Three Stripes family, ahead of Thursday’s big night. “The adidas …
Washington Football Team and United Airlines Announce COVID Relief Grant Program for DMV Black-Owned Small Businesses
The Washington Football Team and United Airlines today announced the launch of a program to support economic recovery for Black-owned …
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