Koncept recently dropped the visuals for “Not For Nothing,” a track from his Live On project that dropped on October 21st. The EP was entirely produced byprolific Florida producer Numonics. The visuals show Koncept skating gracefully through the streets of Brooklyn before coming home to some devastating news . The video was directed by Morningside Films and It’s sharp, simple and tightly put together. The MC exclusively told us:
I recorded this EP when I was getting ready to head to LA to record my next full length album at Red Bull Studios. I had a lot of things change in my life, and in my career, and I was ready for those next steps. I was at the point where I knew exactly what I wanted, where I wanted to go, and I wasn’t gonna let anything stop me from getting there. Live On.I dedicate the project to my father, Michael Whitehead. R.I.P.
Watch the video below.
Also, give Live On a listen:
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[…] has come a long way, even since the relatively recent “Not For Nothing.” While “Not For Nothing” was special in its heartfelt, sonically stark nature, […]