Jay-Z continues to make power moves post-billionaire status. His latest is in the marijuana industry: he’s officially joining California-based company Caliva as their new Chief Brand Strategist. The full press release is below (via Caliva):
“Shawn “JAY-Z” Carter will enter into a multi-year partnership with Caliva as Chief Brand Strategist. He will play a crucial role driving creative direction, outreach efforts and strategy for the brand.
In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration – many of who are not seeing the monetary benefits of legalization – through advocacy, job training, and overall employee and workforce development.
‘Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.’ – Shawn “JAY-Z” Carter”
Caliva CEO Dennis O’Malley also spoke on the new partnership:
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis. To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him.”
Learn more about Caliva here.
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