“The budget for this video was $996,631.90. We gave it all away. Don’t tell the label.”
And thus begins the plot of Drake‘s new visual for “God’s Plan,” one of two new releases the Canadian star delivered last month (alongside “Diplomatic Immunity“). In the clip, Drizzy and crew play Santa in February — paying for groceries, giving money to those in need, scholarships, donating to community establishments and more. It all ends with Drake speaking to a young man:
“We’re nothing without our mothers… Gotta make sure you take care of your mom, too, no matter what you do. It’s all we got. Trust me. That’s my world.”
A powerful message indeed. Check out the X and Karena Evans-directed clip above. Below, we’ve also provided a video for Drake’s recent collaboration with rising Memphis star BlocBoy JB titled “Look Alive.” A new OVO signee, perhaps?
You might also like
More from Videos
Justin Simien's second feature film, BAD HAIR, premiered Friday on Hulu to rave reviews. To commemorate the film's release the writer, …
Machine Gun Kelly and Audio Up’s four-part scripted Halloween musical HALLOWEEN IN HELL, which has hit 500K+ streams since it’s October …