When it comes to style, the UK is second to none. London has traditionally been known as a fashion forward & trend setting city and it’s been leaving it’s mark on Hip-Hop for years. Other than the obvious contributions that the European city has made to the pure sonic aspects of the genre, London has also produced some pretty damn good spitters. Recently, we’ve got to see cats like Dizzy Rascal, Giggs, Dave and of course, Skepta. With global stars such as Drake embracing the culture there, it’s created a path for more and more opportunities for Britts to crossover. One artist, taking full advantage of the recent focus on European artists is London native, Ard Adz. The UK product graces the RESPECT. Pages with the infectious new video for, “Rumpumpum.”
Set to the backdrop of sunny skies and pondering thoughts, “Rumpumpum” is an introspective video that highlights some of Adz best qualities as an artist. With the video release, combined with the heavy love he’s been receiving on YouTube (11.9 million views), Spotify (2.5 million overall streams) and other streaming services; it’s only a matter of time before he reaches the ears of the mainstream US audience. He’s already sold out his first headlining London show.
Check out the video for, “Rumpumpum” below and get hip to the London rep.
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