'Reasonable Doubt' Pop-Up Shop is Sure to Be Poppin' in LA

“Brooklyn…Brooklyn…Brooklyn..”…LA?

Brooklyn’s finest heads to LA to celebrate the 20th anniversary of Jay Z‘s debut album, Reasonable Doubt. The pop-up shop celebrates fashion, hip-hop, and Big Homie, himself.

The shop acts as a time capsule, taking its visitors back 20 years to a replica of Jay Z’s former apartment. Check it out at the opening this Saturday, at 517 S. Fairfax Ave. in LA. The opening day lands on the 25th of June, and is exactly 20 years since Reasonable Doubt‘s release date. The shop will be open throughout July.

Most of the shop’s visitors will probably be too young to remember the release of the album, and yet Reasonable Doubt has resonated with the generations of hip-hop fans that came. Reasonable Doubt became timeless, with it’s mafiosa-inspired lyrics and instrumentals. The pop-up shop is sure to reflect its legacy.

The album featured Mary J. Blige and The Notorious B.I.G. Most publications and fans consider it to be Jay Z’s best work to date, as well as a milestone in hip-hop itself.

The shop is being opened by Roc-A-Fella Record’s Kareem “Biggs” Burke. Inside, you can find t-shirts, hats, posters, and cassettes — all in 90’s fashion.

Before Reasonable Doubt, Jay Z’s career had “High stakes, I got more at stake than Philly.” Now, there’s no doubt that even his pop-up shop will be a success. You can’t knock the hustle.

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