Footaction Family Cypher at SXSW Recap [WATCH]

Ever think to yourself, what makes Footaction such a great brand? When you think “Footaction” you think sneakers automatically. You may even think basketball. It is such an amazing thing to happen when brands crossover to other brands or merge. Isn’t it? Rarely, do you ever think of rap. But in this case the following mash up has been great for us to see.

Footaction’s Family Cypher made a memorable and remarkable debut in Austin Texas for 2016 at SXSW. At their annual music festival, Rotimi, Taylor Bennett, Sylvan Lacue, and L.A. VanGogh all performed. It was epic, to say the least. They did freestyles all day and got the crowd going with their enormous talent.

This happens every March. The music industry comes together to put on riveting performances. While performing, all the artists came together to wear the latest in Footaction. This was Footzction’s first ever ” Family Cypher.” DJ Austin Millz spinning the tracks. This was definitely a great success.

Who knew Footaction could create something so magical? The performances were raw and authentic. This video of freestyle rap is epic for the times. The video starts out with everyone meeting underground in a basement. Then, each member does a freestyle rap and song. Flashes of light can be seen in the background. There is a DJ in the background of this clip. There is a heavy piano melody played over hip-hop beats. This was a great marketing strategy with merging tennis shoes and hip-hop. This was the best example of transitions between flows, which is pretty impressive. L.A’s wordplay is bananas. In a way, L.A. kind of raps like Andre 3000. Fans are clearly spazzed to see this. Check out the video below and tell us which artist’s freestyle you enjoyed the most!

The flow is as follows:

0:10 – Rotimi
1:00 – Sylvan LaCue
1:43 – L.A. VanGogh
2:34 – Taylor Bennett
3:23 – Rotimi