Here to shed light on a up and coming clothing line known as Ethik, is Matt Garrett  who is better known to be the “Overseer” for the brand. Ethik is ascending and for those who aren’t hip need to start paying attention; this is the type of brand that is slept on but ends up coming on top. RESPECT. linked with Matt and was able to break down the brand and the ins and outs of the industry. Check out the interview below.

RESPECT.: Where did the idea of Ethik originate from? How did you come up with the name for the brand come about?

The name “Ethik” was originated by a couple of kids who attended PACE university I actually was not on board at the company at the time, essentially the name represents strong work Ethik, persevering , never taking no for an answer, which he haven’t.

RESPECT.: With the rise of Ethik, have you guys been able to collaborate with any other brands?

We have been able to collaborate with other brands, as our name gets a bit more established we are able to tackle these collaborations, one in specific we have worked on recently was “ANIMAL BIKES” definitely the largest BMX company out to date, was super fun to work with them, we hold a strong presence in the BMX scene as well.

RESPECT.: How about artists and athletes to represent the brand?

That’s where I come into play, I handle all artist relations and PR. Most likely if you fit our style and are super supportive of the brand we tend to work with you, ultimately you reflect the brand. Our SXSW presence every year solidifies these connections.

RESPECT.: As a brand what is your goal?

Our goal is to prosper and grow however stay focused and do not step away from the vision never step away from the vision, ultimately to have longevity as a brand, you know your Stussy, Supreme, LRG. Within street wear most tend to see brands watered down towards the end of their run we are trying to stay clear of this.

RESPECT.: With all the different types of brands and clothing being released, what separates you guys from the rest and makes this product a must to cop?

I feel our style is different than most, we have a few core pieces that really stand out from the others, the culture and vibe of our brand as well makes a difference, our store events, heavy hip-hop influence really makes a difference.

RESPECT.: As for marketing strategies, which method works the best to spread the word of the Ethik brand?

Guerilla Marketing, usually events like SXSW as well as in-store events really work well, I hold a ton of in-store album releases, video releases, art galleries etc.

RESPECT.: What role do you play exactly for Ethik that makes your job such an importance to the brand?

I handle all Artist Relations and Public Relations for the brand as well as oversee events and marketing, it is a crucial position here because I essentially oversee how the brand “looks” to the public eye, picking and choosing how we should release information/visuals are extremely important.

RESPECT.: What made you guys set up shop in Toronto, Philly, Boston and New York? Are those locations the most profitable?

We decided to go the brick and mortar route, open up shop… make a name for yourself, make an imprint, which we have. We have a lot of love in Philadelphia I would say we have definitely started a nice little ripple in the pond out in the city of brotherly love. After Philly comes Toronto, great staff and an on-site recording studio from our friends over at KarmaXWave. After Toronto came Boston.

RESPECT.: What are some thoughts of change for the brand and what do you see for the future of Ethik?

Change for Ethik in my opinion is great, constant switch is needed, change is needed for a street wear brand, pushing the same garments, same material, same events gets a bit old.

RESPECT.: Talk to us about your input in the music industry?

On a side-note I am heavily involved in the industry as I run my own booking/consulting agency on the side @mgbooking, I incorporate my Ethik events with my agency and kind of piggy back off each, it’s a nice system and I have gained great relationships over the past years.

RESPECT.: Which artists are you working with?

Currently I am working with “Frank Castle” out of Staten Island, “History” from MogulClub from out in Brooklyn, “BuddhaGxD” from the East Side of Harlem , and Produce/MC “Eprosounds” from Rockland County just to name a few. I have curated meet and greets for artists such as PnB Rock, Private Club Records, Tsu Surf, Jimi Tents, The Doppelgangaz, J57 and Koncept from the Brownbag Allstars and more…

RESPECT.: How would you like to combine fashion with music?

Fashion with music go hand and hand in my opinion, we associate ourselves mostly with the hip-hop community, fashion is extremely crucial in that world, and I feel they are closely related.

RESPECT.: What does respect mean to you?

To “Respect” means to show and receive love mutually in my opinion, if you know me you know I am here for the culture, not for the bread that comes later.

The post RESPECT. Interview: Matt Garrett Represents Ethik & Breaks Down How the Business Works appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

One of the youth’s favorite Urban Street-wear brands, Stussy and American shoe company, Converse join forces. The two team up to do a collaboration with the One Star ’74 look.

The collection will be dropping in three different colorways for the holiday season. These premium editions will be giving a nice taste of both brands, including signature styles from the two.

Each shoe will have a tonal brushed suede upper and a solid black mid-sole. Also, each shoe will have a clear out-sole with the Stussy logo at the bottom. One colorway will be pink with the laces to match. It also will include the Stussy Logo on the tongue with dice underneath. The all black colorway will have the Stussy logo with the 8-ball on the tongue. Lastly, the green colorway will include the gold Stussy branding on the tongue with the signature Stussy crown.

This collection is nice look, giving us some simple colorways that fit with the holiday season. Cop you a pair!

The One Star’74 Stussy x Converse collection will be releasing on on December 2nd. You can buy the collab at Converse stores and online

Suggested Articles:

Stussy 2016 Fall Women’s Collection Gives Us ’90s Grunge

Stussy Unveils 2016 Men’s Summer Lookbook

The post Stussy & Converse Team Up for One Star ’74 Collab appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

When it comes to urban streetwear and style, we know Stussy easily delivers fashionable designs.

The brand has released their Summer 2016 collection lookbook, which is obviously inspired by the coast of Southern California. Stussy is giving us its homeland, West Coast designs filled with bright-colored tones, stripes and prints. The popular brand never steps too far out of their comfort zone and they don’t need too! This collection will include graphic t-shirts, short-sleeved woven’s,  hoodies, windbreakers, tanks and hoodies. one stand-out piece is the short-sleeved woven with a tropical cocktail image on the back.

Stussy previously dropped their Spring Jamaica clothing earlier this year, which is an on going collaboration with photographer, Tyrone Lebon. The concept was inspired through the photographer’s time in Jamaica, experiencing the Rasta, Reggae and dance hall culture.

The company has also previously released the latest series of their eye wear as well. This collection involves all glasses hand finished featuring optical grade acetate, mineral glass lenses and 5-barrel hinges. Stussy never disappoints when its comes to getting their customers street ready for any season.

The Summer 2016 collection will drop at all chapter stores and online Friday, May 20th.

Check out the collection below:

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The post Stussy Unveils 2016 Men’s Summer Lookbook appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

styled by Tom Guinness

When you think of Stüssy, we think 3m t-shirts, dope hoodies and sweats, epic jackets, you pretty much get it. This time the California based clothing line takes it’s threads up a notch while revisiting it’s Jamaican influences.

This season with Stüssy , photographer Tyrone Lebon took us back to the island of Jamaica to give us something raw. The Spring 2016 Lookbook not only highlighted various people of different generations amongst the Reggae and Dancehall culture, but they also captured new pieces that we probably all didn’t see coming. The new collection ties in it’s original surfer theme with the people off the active streets of Jamaica and it’s honestly a different type of refreshing. There’s no stick models, no commercial smiles, none of that, just simple beauty of the people. The collection that’s expected to drop on February 19th will include not only unpredictable pieces like oversized suits but there will also be some epic flare pants in the mix as well. Just when you thought the line was playing it safe, they do something not many of us were expecting. Peep the full lookbook (styled by Tom Guinness) below and stay tune for the worldwide release on today at the online store or at your nearest Stüssy locations.

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

styled by Tom Guinness

The post Stussy Takes a Different Route with 2016 Spring Lookbook appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

The post Stussy & Carhartt WIP Debut a Workwear Based Capsule Collection appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

The latest collection features a bucket hat, beach pants, two new t-shirts a woven shirt and a special limited edition sideline jacket. These items will be available at all DSM locations as well as 40 one-off designs by Bulgarian/London designer Kiko Kostadinov for Stüssy that will only be available at the DSM Ginza outlet in Tokyo.

The Ginza outlet will also feature an installation with vintage surfboards, recut video footage, a special Stüssy-DSM zine and a photo t-shirt by London photographer, Tyrone Lebon. The capsule goes live November 6, until then, peep their lookbook. Check out a slideshow of the collection below!

The post Fashion: Stüssy x DSM Ginza Collaboration appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Stussy and Timberland have collaborated once again to bring us some fly boots for the winter time. The collaboration features the classic six-inch boot with white detailing on the cuff and side-zips. Check out pictures of the collaboration below and tell us what you think! The boots can be purchased on colette.

The post Stussy Collabs with Timberland on New Boots appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.