Platinum-selling artist Spectacular is back on the scene with a hot new single titled “She Don’t Love U” with all-star features by Tory Lanez, Rich Homie Quan and Compton Menace. The rap star brings the sexy with lyrics like “Terminator in that thang when I ain’t sober, once Spec get your b*tch, you call game over” and Lanez singing the catchy hook “She don’t love you no more…” making this record a guaranteed hit.

The self-proclaimed “Sex God” drops his new record ahead of kicking off his 10-city West Coast tour starting on April 18th in Sacramento, California and wrapping up in San Diego on April 26th.

Spectacular, best known as a member of the award-winning R&B group “Pretty Ricky” with their chart-topping hits including “Your Body,” “Hotline” and “Grind On Me,” is currently the Founder and CEO of his Mula Music Group, along with the multi-million dollar startup ad company, Adwizar, Inc.

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Social media maven and Pop Culture icon Amber Rose unveils never before seen photos of the making of her new 3D “MUVA” character created by leading character voice-messaging app Zoobe. The exclusive photos show the birth of the digital version of Amber Rose that her fans can now customize with their own voice and use in their daily messaging and on social media.

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Amber Rose continues to thrive as a successful entrepreneur and well-respected businesswoman with the official launch of her innovative new 3D character created by Zoobe, a leading character voice-messaging app. The pop culture maven celebrated her takeover of the tech market with a red carpet Unveiling event at SXSW in Austin, Texas. Special guests in attendance included Spectacular Smith (Pretty Ricky), actress Tashiana Washington, rapper Quarter Bird and more.

Industry tastemakers, media elite and SXSW enthusiasts were the first to experience Amber Rose’s latest coup: her own 3D character, which creates a whole new social and interactive experience through real-time community engagement. While enjoying drinks and Gourdough’s donuts, the event’s guests were also entertained by an exclusive set by DJ Duffey.

DJ Duffey and Amber Rose

“If you’re a Rosebud, and you’re a fan of mine, then [my new character] is really cool because you’re able to say whatever you want and it comes out of my mouth,” Rose said. “It looks so realistic. I’m just excited to see what my fans are going to say and the cool videos they’re going to put out.”

Norbert Richard Meinike, Chief Marketing Officer at Zoobe, joined Amber to introduce her 3D character that users can customize with their own voice to create a personalized “MUVA” alter ego and use in their social media and daily messaging communication. Amber’s “red carpet” character unveiled at the exclusive event is just the beginning, with new animations set in different themes coming soon.

Amber Rose and Spectacular Smith

“We were pleasantly surprised by the awesome reception from the SXSW audience. We are really proud of the amazing feedback we are receiving from our new collaboration with Amber Rose. We’re excited to see all of the creative messages to come from Amber’s ‘Rosebuds,’” says Meinike. “We’re looking forward to the next character animations we have in store for ‘MUVA.’ We have several surprises on the horizon; today was just the beginning.”

Amber Rose is paving the way as a creative entrepreneur in the digital age as one of the first celebrities ever to give her fans the opportunity to use their physical appearance and personality to express themselves and communicate as their own version of “Muva” in social media and chat apps such as Whatsapp.

Norbert Meineke and Amber Rose

Amber Rose, Angela Fisher and Norbert Meineke

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Spectacular, Pretty Amee, Jason Lee & Miss Nikki Baby

Platinum-selling artist, entrepreneur and self-proclaimed “Sex God,” Spectacular (lead singer of R&B Group Pretty Ricky), hosted an exclusive pre-GRAMMY’s “50 Shades of Spectacular” experience at the plush W Hotel in Hollywood. The red carpet affair featured a tantalizing “Adults Only” installation celebrating the unveiling of Spectacular’s “Sex Positions Chart,” just in time for Valentine’s Day.

Spectacular’s Sex Positions Chart

Unveiled Spectacular Sex Position

Celebrities spotted in attendance included Miss Nikki Baby (Love & Hip Hop Hollywood), V Bozeman (Empire), Marcus Paulk, Casey Veggies, Ana Montana, Jason Lee (Love & Hip Hop Hollywood), Safaree, Porscha Coleman, Kevin McCall, Miles Brock (Love & Hip Hop Hollywood), Lil Rome Diddy, Micky Munday, Kyla Pratt, Pretty Jamee and more, with the evening’s soundtrack curated by DJ Damage (Revolt TV) and DJ Hed (REAL 92.3 FM).

Miss Nikki Baby

Spectacular and Miss Nikki Baby

Spectacular is the lead singer of the award-winning R&B group “Pretty Ricky” known for a catalogue of chart-topping hits including “My Body,” “Hotline” and “Knockin The Boots.” He is now the Founder and CEO of both Mula Music Group and the multimillion-dollar startup ad company, AdWizar.

Ana Montana and Spectacular

Casey Veggies

DJ Damage and Kevin McCall

Kyla Pratt and Marcus Paulk

V Bozeman

Pretty Jamee and Spectacular

Sex Position 6

Micky Munday (right)

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