Amber Rose continues to thrive as a successful entrepreneur and well-respected businesswoman with the official launch of her innovative new 3D character created by Zoobe, a leading character voice-messaging app. The pop culture maven celebrated her takeover of the tech market with a red carpet Unveiling event at SXSW in Austin, Texas. Special guests in attendance included Spectacular Smith (Pretty Ricky), actress Tashiana Washington, rapper Quarter Bird and more.
Industry tastemakers, media elite and SXSW enthusiasts were the first to experience Amber Rose’s latest coup: her own 3D character, which creates a whole new social and interactive experience through real-time community engagement. While enjoying drinks and Gourdough’s donuts, the event’s guests were also entertained by an exclusive set by DJ Duffey.
“If you’re a Rosebud, and you’re a fan of mine, then [my new character] is really cool because you’re able to say whatever you want and it comes out of my mouth,” Rose said. “It looks so realistic. I’m just excited to see what my fans are going to say and the cool videos they’re going to put out.”
Norbert Richard Meinike, Chief Marketing Officer at Zoobe, joined Amber to introduce her 3D character that users can customize with their own voice to create a personalized “MUVA” alter ego and use in their social media and daily messaging communication. Amber’s “red carpet” character unveiled at the exclusive event is just the beginning, with new animations set in different themes coming soon.
“We were pleasantly surprised by the awesome reception from the SXSW audience. We are really proud of the amazing feedback we are receiving from our new collaboration with Amber Rose. We’re excited to see all of the creative messages to come from Amber’s ‘Rosebuds,’” says Meinike. “We’re looking forward to the next character animations we have in store for ‘MUVA.’ We have several surprises on the horizon; today was just the beginning.”
Amber Rose is paving the way as a creative entrepreneur in the digital age as one of the first celebrities ever to give her fans the opportunity to use their physical appearance and personality to express themselves and communicate as their own version of “Muva” in social media and chat apps such as Whatsapp.
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