The post Photo of The Day: DAME DASH by Photographer CHRIS McPHERSON from the RESPECT. Archive appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Rocawear named none other than the great DJ Khaled to rep the name as their Brand Ambassador. Already a top contender, many believe that this move makes him a virtual lock for “Sexiest Man Alive 2017.”

In an interview with WWD, Khaled explains, “I’m a superfan of fashion. My family always taught me to be fly.” So this move by Damon Dash and Jay Z should come as no surprise to anyone in the fashion industry. However, this honor is really just another notch on the belt for the music and social media mogul, who for years has been dominating the airwaves and snapchat screens with his constant message of success and inspiration. With his ninth album, Major Key in the works, it seems that the sky truly is the limit for the South Florida native.

This is shaping up to be a big year for Khaled, and we’re all excited to see and hear more from him as he maintains his unprecedented level of success and greatness.  And remember these wise words, “When you’re rocking Rocawear, you’re rocking greatness.”

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Jay-Z’s clothing company is getting a major look for the 2012 MLB season. Rocawear will have branded signage inside Yankee stadium, as well as integrated promotion throughout the season. Few details have been put forth, but, through a press release, Executive Vice President of Marketing at Iconix Brand Group Jameel Spencer stated:

“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”

This isn’t the first partnership Hov has enjoyed with the Yanks. In 2010, they created a limited edition Blueprint 3 clothing line which was sold exclusively at Yankee stadium.

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Hov is the definition of hustle. In his new Rocawear ad, he takes you from the Marcy projects that raised him to his WTT dressing room. Put the roc up.

Listen when Jay says, “My goal was to have one gold album, and that was it.”  You done good, boy!

The post Video: Jay-Z x Rocawear “Marcy to Barclays” Ad appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Update 2: The shirts are now being sold on Rocawear’s site.

Update: Rocawear pulls all “Occupy All Streets” tees from its line.

Interesting. The business entrepreneur/rapper strikes again with a new clothing line aiming to support the Occupy Wall Street movement. The T-shirts, which will go for $22.99, will not distribute profits to any protesters. Not sure if this move further fuels their distraught over the wealthy, but the play off Occupy is a good look. Regardless, Rocawear had this to say in this statement: “The ‘Occupy All Streets’ T shirt was created in support of the ‘Occupy Wall Street’ movement. Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social. ‘Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.”

Photo Credit: Rocawear, Props Zap2it

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Just days after the Roc re-invented its clothing line, the Young Money Cash Money Billionaires have officially put their exclusive line of sweatshirts, hats and more online for the masses to make Lil Wayne even richer. The designs are simple, which is kind of the point; rather than making a fashion statement, people rock YMCMB to make a music statement. That said $30 for the simplest of Ts is a little ridiculous.

Via YMCMB

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Rocawear is getting a new look, and we at RESPECT. had the opportunity to check it out firsthand today at the Rocawear Style Suite in downtown NYC. Rocawear isn’t joking around with the new collection and is pulling out all the stops with its seriously fresh new look; the style suite was complete today with stylists and tailors at hand to promote, make familiar and even customize the brand’s new collection to attendees. The atmosphere was welcoming yet professional, topped off with a dope DJ and refreshments. We could really sense the excitement surrounding the launch, and we’re excited too; The designs look great, and we’re digging the new fits. Keep it up Rocawear.

It’s time for everyone to re-imagine the brand. Are you up for the challenge? We certainly are.

Read and see more from the Rocawear Style Suite after the jump. Rocawear is challenging the public to re-imagine a brand; a well-known brand with a reputation and a following. However, the brand is looking for people to think of Rocawear outside of big flashy logos and boot cut jeans. It wants people to be surprised by the new direction that it is taking. Rocawear views itself as evolving, and wants no limits to be placed on it. Additionally, Rocawear hopes to better communicate its new look than it has managed to in the past, and bring awareness to the energy and effort behind the products that it produces. The effort is certainly evident, as we were more than impressed by all the new styles showcased today. Moving forward we’re told that we’ll be seeing a balance between the new styles exhibited today at the style suite, and the more traditional Rocawear fits.

Stylistically, we view the line to be edgier and cleaner, with crisper, more slimming fits. There is a nice array of products ranging from simplistic plain T’s, to edgy graphic T’s (many with notorious Jay-Z lines such as “Empire State of Mind”), and not forgetting the more traditional button down. The new collection also includes denim for both men and women, and accessories courtesy of various partnerships (including Skullcandy and FLUD).

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