Jay-Z’s clothing company is getting a major look for the 2012 MLB season. Rocawear will have branded signage inside Yankee stadium, as well as integrated promotion throughout the season. Few details have been put forth, but, through a press release, Executive Vice President of Marketing at Iconix Brand Group Jameel Spencer stated:
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
This isn’t the first partnership Hov has enjoyed with the Yanks. In 2010, they created a limited edition Blueprint 3 clothing line which was sold exclusively at Yankee stadium.
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