The 6 God is becoming more than your typical artist, as he holds a brand image that stands in a light of its own. Of course we are referring to the OVO print, which is recognized almost worldwide for its distinctive logo.

As we know, Champagne Papi’s fans are always quick to respond to anything associated with the Toronto artist, as he never fails to hit the streets with new surprises and memorable lyrics. For those viewing Drake as a style icon, we are pleased to say that a new foundation will be in place within the US; A pop-up store located in Los Angeles.

Just last year, we were blessed with the Toronto establishment, which incorporated a highly creative design, with all things Drizzy making up the interior. We are expecting the L.A. platform to be even more successful, as a wider audience are now able to cop the OVO swag at their leisure.

So for the details you were waiting for:

The store will launch April 4th to the 30th and will be located at:

112 1/2 S. La Brea St., Los Angeles, CA 90036.

With the confirmed opening times:

Monday – Saturday 11am – 7pm and Sunday 12pm – 6pm.

The post Drake Announces OVO Pop-Up Store In L.A. appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Ever since Yo! MTV Raps, MTV has marked its place in the advancement of hip hop culture and became a safe place to discuss the changing spirits and attitudes of youth around the world.

For the first time in 3o years, MTV has finally decided to make a big change for themselves and have  created a brand new logo. To promote the new design and acknowledge its historic evolution, MTV has created a series of commercials. These ads exemplify the adapting spirit of today’s youth with specific examples of sub-cultures ranging from the new possibilities of graffiti (above) to a group of diversified skateboarders and a duo of young DIY philanthropists.

The newest generation of youth of today are growing, defying stereotypes and becoming true individuals. MTV enters the scene to document it.

The post Graffiti x MTV appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.