Ever since Yo! MTV Raps, MTV has marked its place in the advancement of hip hop culture and became a safe place to discuss the changing spirits and attitudes of youth around the world.
For the first time in 3o years, MTV has finally decided to make a big change for themselves and have created a brand new logo. To promote the new design and acknowledge its historic evolution, MTV has created a series of commercials. These ads exemplify the adapting spirit of today’s youth with specific examples of sub-cultures ranging from the new possibilities of graffiti (above) to a group of diversified skateboarders and a duo of young DIY philanthropists.
The newest generation of youth of today are growing, defying stereotypes and becoming true individuals. MTV enters the scene to document it.
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