The certified platinum producer has most notably laid down the beat for Lil Uzi Vert, Future, and was the Executive Producer for K Camp’s third studio album Wayy 2 Kritical. The 808 blending producer has linked up with Gucci Mane, 2 Chainz, and Rick Ross, among others, and recently sat down with Revolt to discuss how he develops in-studio chemistry with some of Hip-Hop’s biggest names including his longtime friend and collaborator K Camp.

“I’ve known [K Camp] for about 10 years. We have chemistry because we’ve bonded outside of the music. We’re like family,” Bobby Kritcal said. “I met him through my buddy Sy Ari Da Kid who had a studio off of Windy Hill Rd. All of the artists would come there to record because it was one of the biggest studios at Cobb County. Camp came in one day, Sy made the introduction, and we’ve been working since then. We’re like brothers, so when we’re in the studio, I’m 1000 times more comfortable trying new s**t and not feeling like I have to conform. I can be myself and he’ll accept that.

In regards to leaks, the super-producer states that while the experience isn’t the best, there isn’t too much that an artist can do. marketing-wise, once the unreleased record hits the web.

“It’s a drag and not much you can do about it,” Kritical continued. “Once it’s leaked, you can officially release it, but that hinders the artist because they may not have planned to release it then. A lot of times artists will just scrap the record. As a producer, you feel like you missed out on a potential placement or a potential check.”

While Bobby Kritical’s work with notable artists is well known, the Atlanta-bred producer revealed that there are quite a few names that he’s worked with he’s hoping to be released soon, including a project with Houston-bred rapper Travis Scott.

“I was told Travis [Scott] grabbed a few records from my dawg FKi 1st,” Kritical said. “I don’t have a name for it, but the way he’s speaking, it might actually come out. I’m also dropping my singles “Perculator” by T Hood and “back2back” by Reese Laflare and Felipe soon.”

Read Bobby Kritcal’s interview with Revolt here.

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The post Bobby Kritical Talks Chemistry, Leaks & More With Revolt appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

By: Yung Zu

Atlanta rapper Yung Zu returns to the scene with his new single titled “Fire“. As he has captured the attention of his whole city, his authentic sound reaches new heights like never before. With the support of Atlanta music legends such as Usher, T.I., 2 Chainz, and Hip Hop super producer Jermaine Dupri, Zu has put in the work to be respected as a contender in the Hip Hop game.

Produced by June James(June The Jenius) and LilJuMadeTheBeat, this record solidifies Zu as one of the hottest newcomers in the game. His Atlanta upbringing and southern roots play out in his raw lyrical prowess. In the video, you will see this young rapper partying in a warehouse surrounding by beautiful woman playing with fire. One element of this release that is most notable is the shot of Zu walking out of a house burning and grass burning. That scene gave the song a more authentic feel.

You will hear this emcee say things such as “I’m lit you better not play with me I keep the K on me, cook a n***a  a** up like hibachi, I swear I’m on fire be hot like an arson”. His conscious tongue over trap beats, is a big part of why is original sound is reaching new heights in 2020.

Being heavily influenced by Hip Hop icons Jay Z, Lil Wayne, and Master P, Zu is on path to one day join the ranks of some of his favorite musical artists. “Fire” is proof that he has what it takes to make it big time in the music business.

Press play below to view Yung Zu’s newest video for his “Fire” single.

The post Atlanta Rapper Yung Zu Releases New “392” Single appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

By: Mark Spratley

Mark Spratley Interview

The post Mark Spratley Talks Influencing Hip Hop Culture For The Future Of Tomorrow appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

As one of Atlanta’s many rising stars, Tra garnered the attention from not only his city but labels alike thanks to the release of his breakout single “Thirty8.” The visuals have boast over 200K Youtube views since its release back in January. However, just a year ago Tra, who is one of seventeen children, was sitting behind bars for eight months for several different crimes. The ATL emcee was stealing from the rich to give to the poor, hence the name “Robnhood.”

Since Tra’s release from jail, music has been his only passion. In late-2018, Robnhood dropped off his debut project, Exit 66, which cleverly shouts out the neighborhood he grew up in. The ten-track offering includes standout cuts like “No Love” and “South On My Back.” After watching peers like Lil Baby and Gunna rise up to the top and go “global,” it looks like Robnhood Tra’s poised to join them with his latest string of singles. Check out the video premiere above and get to know more about Robnhood Tra below.

Where did you get the name Robhood from?

So basically, I came up with Robnhood when I went to jail. I was doing bank fraud and anything necessary for that cash. I felt like I was the modern day Robinhood. I was doing anything to feed my people and anyone around me. I wasn’t the only known by Robnhood.

Tell me what was it like growing up College Park. Who did you listen to?

I’m from College Park so that’s one of the worst parts of Atlanta. It has one of the highest crime rates right now. The statistics are, if you’re born here, nine times out of ten you’ll never leave. This is a fucked up little city. Sixth grade was when I really started thugging. I was super poor growing up. I got seven on my mom’s side and eleven on my dad’s side so I was always unfortunate. It was always something so I jumped off the porch when my uncle died and my mom started drinking. I really just started taking care of myself and then I went to jail. Once I went to jail, that really made me realize I gotta take this music seriously. That’s my story, that’s why I feel like I’m a Ferarri in the junkyard. That’s the title of my forthcoming project.

Growing up, Ludacris. You know, he’s from my side of town. His videos were stupid crazy. He was fucking the video game up in the ’90s and early 2000s. Him and all of the Atlanta rappers really. Future, he’s my favorite artist. I really feel like he be rapping like me. Future says stuff I would say so he’s relatable to me. [Young] Thug too, ’cause he’s versatile. I feel like he be getting high and saying anything.

Before the fame, you made an appearance on AE’s 60 Days In: Atlanta. What was your biggest takeaway from that experience?

For one, I was locked up for real. The best thing that happened to me from that for real was getting my own clout and million people seeing my face. I got to capitalize from that, being the business that I am. I’ve always been on my Robnhod shit so I was like “I’m finna capitalize off all of this publicity.”

Let’s get into music, you dropped your debut project ‘Exit 66’ last August. Where were you at in life when you recorded that project?

Them folks not even ready. I have hits in the vault. I really want to drop it today. When I drop, I’m like “move out the way, I’m the man.” I’m having features on this one as well. I don’t want to name drop ’cause I don’t want to give away the tracklist. They know it’s up though.

You released “Robnhood Robnhood” today, how did you come up with the video concept?

So basically, I was just on some mad shit when I went in the studio. I felt like someone had tried me. You know how rappers be when they at a certain level, but I’m not like that. I don’t care how much money I get, I’ma still be the same person. Anyways, I had gone in the booth and started rapping: “Your boyfriend a bum and he need him a job / Black on black business, we move like the mob.”

After I did the song, I was like fuck it. I chose the junkyard because the project is called Ferarri In The Junkyard. I told the whole gang to pull up and we were like fuck it, we’re gonna have black on black out there. I had thirty hoes out there in the summer sun, no cap. When I made this song,  I’m not saying I’m an emotional person, but I’m a Scorpio. I use music to express myself, that’s how I turned to music.

Do you believe in zodiac signs?

Yeah, I believe some of it is true.

Is there any artist you’re looking forward to working with in the near future?

I wanna say Future, Ludacris, 2 Chainz. Really everybody from my side of town.

When people hear Robnhood Tra, what do you want them to take away from your music?

I want them to know anything is possible. I came from the slums, if you go to my Instagram you can see. I’m nothing like these rappers. I want to give the hood hope for real. Show them that even if you come from a fucked up situation, you can turn it into something positive. I did it.

I know I named my tape Exit 66 because that’s my hood, but I used to walk down there every day. Everybody who knows me and sees me now, it’s different now. They feel like they can do it. I’m really showing the youth there are different ways to do stuff other than illegal shit. Where I’m from, that’s all there is to do. We don’t have any parks, centers, or programs. When I get rich, I want to open a recreation center.

The post RESPECT. Premiere: Atlanta Star Robnhood Tra Delivers Visuals For New Single “Robnhood Robnhood” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Check out “2 Dollar Bill” below.

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Enjoy the Sebastian Sdaigui-directed clip below.

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