Beats By Dre may be facing some new competition in the circumaural (over-ear) headphone game, and it may be coming from closer than you think. Kevin Lee, the son of the founder of Monster Cable Products Inc. (Beats’ parent company), has chosen to pursue his own headphone company, Sol Republic. A new headphone line wouldn’t normally be a problem, unless they plan to undersell the competition. That’s exactly what Lee hopes to do with his new line of affordable headphones in the $50-$150 range. No launch date has been set for the Soundtrack of Life (SOL) line, but selling headphones at nearly $200 less than your competition isn’t a bad start. Hopefully this forces Dre into a fire sale, who wouldn’t be caught rocking those headphones for 50%-80% off? All we can do is wait.
Read more on the story HERE
You might also like
More from Technology
Nashville Entrepreneur Jack Zuckowsky Finds Real Audiences for Creators
It can seem overwhelming for young creators trying to grow their audience when social media is filled with influencers trying …
Meet Marketing Pioneer Ben Deveran
Everyone knows how social media changed the game forever. Every day there are thousands of new companies and brands that …
RESPECT. Feature: NeverLeveled Brings Live Entertainment in a Virtual Technology Experience
NeverLeveled founded in 2015 by Founder & CEO Guy B Duhon Jr and President Lamar Brumfield has produced many live …
2 Comments
i would say the sol’s are better in comfort and crisp sound, especially for the price.
Where can I buy the sol republic to give beats by dre a run for its money