Nick/Operations Manager of Mikey Likes It Ice Cream
“I think G-Shock is important to myself and the culture I represent. As a kid, well, for me there weren't that many ‘cool’ watches to wear. I mean, they were doing Bape collabs in, like, 2005. Those were a thing in my hood. At that time, we didn't care for the iced-out Rolex or a very expensive watch; G-Shock filled that void.”
