For many musicians and artists, quarantine has been a time for reflection and creation. For Detroit-born alternative artist KNDRGRTN, through the past few months of the pandemic, quarantine has encouraged him to flex his creative muscles beyond just creating music. After releasing his EP titled “Sleeping with My Clothes On,” KNDRGRTN immediately started working on music videos to accompany the project, but with such strict social distancing mandates in place, filming live videos seemed out of the question. Still, with these daunting restrictions, KNDRGRTN decided to explore the idea of an animated music video series.
In the same vein as some of the greatest animated music videos like Gorillaz classic “Feel Good, Inc.” and The White Stripes’ “Fell In Love With a Girl,” KNDRGRTN follows suit with his animated series that debuted last month with the first video for “One Tree Stands” of the EP. Despite the challenge of not being able to film a live video, the 21-year-old artist was pleasantly surprised by the advantages of creating an animated video.
“I think you can really push the boundaries of animation,” he says. “You can do crazy things with animation that you can’t do in real life. You can achieve wild concepts of the imagination through animation.”
With the first part of the video series now out, KNDRGRTN continues to work on new animated content that reflects the concept of his EP. Inspired by his life in Los Angeles over the past few years, “Sleeping With My Clothes On” exudes the energy and pace of the fast-paced, lively city. “The whole concept of Sleeping with My Clothes On is about constantly being on the move, every day,” KNDRGRTN says. “Between making music, working, partying, and just keeping up, you come home at the end of the day and just crash.”
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