Memes are native to social media. From the early days of MySpace to the hallowed halls of Instagram, memes never fail to meet your eye while scrolling the feed. However, there’s more to the viral content distribution. Memes are an underrated marketing trend that can give any business a higher engagement rate than influencers or ads.
Optimizing memes to brand communication, Ahmad Yasir has proved that meme-jacking could be the most effective way to connect with a brand’s target audience. A biology graduate, a coder, the owner of several viral content distribution channels, and the founder and CEO of Instareach LLC, Ahmad has versatile skillsets up his sleeve. Always an ambitious personality, he wanted to be his own boss since he was a teenager. Besides that, his innate talents, creativity, and in-depth knowledge of the trending topics helped him create a social media presence that was appreciated by many.
The rise of @reactions
His meteoric rise has become a reference point, but looking back, he attributes his success to his passion. For someone who wanted to be his own boss, Instagram came in as a unique yet challenging opportunity. Ahmad’s consistent efforts and dedication to his Instagram channels gradually paid off. Creating viral content soon became his passion and skill. Starting from zero to catering his viral content to 1 million audiences within one year, Ahmad’s meme channels stood out to be the most engaging viral content channels in no time. Today, his Instagram account @reactions boasts about 5 million active followers and is growing.
Ahmad’s X-factor
Ahmad effortlessly connects with his audience through Instagram. He specializes in packing massive parody into the littlest of places. Admittedly, it isn’t easy to make someone laugh with a two-minute video or a single photograph. However, Ahmad Yasir gets it going again and again. The endorphin rush that comes from laughing at his memes will distract you from the banality of everyday life.
From the simple jokes that the older generation share to the insane and baffling stupidity that the online-weaned youth would understand, Ahmad Yasir’s viral content will make you stick to scrolling your newsfeed. @reactions memes are so famous that its fans have set up Pinterest boards of their favorite memes. That shows the cross-platform appeal of social media.
The strategy behind the fame
After gaining traction on Instagram, Ahmad diversified his content across many other social media platforms like Facebook, Youtube, and Tik Tok. Besides creating content in the audience’s language, Ahmad expanded his boundaries to launch and manage advertising campaigns for renowned brands in the industry.
Having mastered social media algorithms and the audience’s pain points, Ahmad believes that being passionate is not enough. One should also keep oneself updated about the latest trends and techniques to entice online viewers. Social media is just a reflection of society and the natural feelings of several users. Ahmad’s basics to content creation are understanding the audience’s pain points and portraying memes that add humor in their mundane lives.
Having nurtured the fundamentals of business communication, Ahmad created a profession out of a niche. His unique skill sets soon paved the way for partnering with some of the reputed brands in the industry. During his career, Ahmad has launched and handled various ad campaigns, social media marketing, and meme marketing for brands like Fashion Nova and PUBG. Ahmad has also collaborated with ‘Game of War’ since to promote its app to gain high download. All these brand collaborations and partnerships helped him personify his brand.
In the end, social media marketing isn’t just a one-time achievement. We see many memes while scrolling our newsfeed, but only some grab our attention. If one meme is a hit, no one can comprehend its repetition. If consistency and hard work are one side, understanding the audience on the other, gains the maximum traction.
Ahmad pulled off these skills effortlessly. Delivering consistent hilarious content, Ahmad proved that communicating with the audience only needs an understanding of the ongoing trends. Ahmad Yasir is an inspiration for many budding entrepreneurs and social media influencers. For a daily dose of entrepreneurship inspiration, follow Ahmad Yasir at his Instagram handle @amad.
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