Promoting cannabis or cannabis related product requires a lot of hard work and creativity as its not socially accepted. Parker Beck, content head at digital marketing agency Top Tree is is breaking the stereotype of promoting cannabis with his creative and innovative method of marketing strategy.
Parker Beck started on twitter with a basketball themed account “Everyday Basketball” which he started by getting motivation from his teammate. Through Everyday Basketball he promoted articles related to basketball and was earning through trading retweets with accounts large number of followers.
Digital world is evolving and keeps on changing as according to trends and Parker knew it very well so he shifted to instagram as where he started sharing memes as other areas like car traveling were already taken by big names. He started Weed Vs Alcohol and started gaining attention of the audience with his creative posts and gained around 200k follower.
At this time Top Tree starting growing and on the other hand growth rate of Weed Vs Alcohol started decreasing. Parker directly contacted to Layne Schmerin, the founder of Top Tree by texting him on instagram. After a few conversation with Layne , Parker started working for Top Tree and started making content for their clients and after few months he was hired as head of content creation at Top Tree in 2018.
Parker knows how the digital world is evolving and have idea about instagram and twitter which proves to be a blessing for him as it helps him in coping up with the competitive digital world.
Parker mostly uses memes and swipe up stories as he knows that the audience is mostly attracted by flashing and interesting contents. Parker and Layne after capturing the cannabis industry have now shifted their focus to music industry. Parkers’s already proved methods are helping artists to reach their maximum potential and promotes their songs and music videos to reach maximum views and downloads. Parker worked with Russ, Joyner Lucas, Missy Elliott, Maxo Kream, and Chris Webby and many more big names. Parker is flying high with his work and is inspiring young people to work on their own and utilize the maximum of their potential.
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