Check out our interview with Shane Skaar and Talston Strangler below!
What is the motive behind streignth?
The motivation behind Streignth stems back to having extremely low self-esteem growing up. Going into freshman year of High School, I was tiny- barely 5 feet tall, 100 pounds, and had a rare chest condition. In 2015, I had the opportunity to take a leap of faith and have surgery to correct it, and fortunately, it went perfect. A year after recovery, I began lifting and developed a relentless mindset- if I wanted something bad enough, I’d do whatever it takes to make it happen. A few years later, I wanted to combine my 2 passions (fitness and business), and create something to inspire others. My cousin Talston Stangler and I have always talked about having a business someday, so I reached out to him to be my partner. We’ve been best friends since I came out of the womb (literally), and he was the first person I ever talked to about the business idea back in January 2019. We ran with it, believed in each other, and continue to grow our movement together each and every day since.
What message are you wanting to portray?
We want to motivate as many people as we can to create the greatest versions of themselves and to always strive for more- never settling, always hungry for more. In life, it’s not the things that happen beyond your control you that define you, but how you respond to your adversities does. You can either complain about the cards you’re dealt with, or you can make the most out of your situation and strive to become greater. This is the foundation we created Streignth on.
How does the process for designing your clothes work?
When designing new products, we extremely value and utilize our customers’ opinions and feedback. We spend countless hours going back and forth with our team of athletes and 124 total ambassadors planning the next launch- seeing what the majority of them would like to see us create. Talston and I like to think we’re pretty creative, but we’re able to take it to a whole new level by getting as much feedback as we can. Our manufacturer Mike does a fantastic job helping us create exactly what we envision and puts us in the best possible position to be successful as well.
What were the challenges of starting the brand?
There’s a lot that goes into creating a business. Starting out especially, it was a combination of reaching out to the right individuals to join our movement and having the influence to convince people of our ideas. The amount of support we’ve had since day 1 and growth is remarkable, and we owe it to them for believing in us and helping us since the start. As for the business side of things, the majority of what we do is learning as we go- from creating/running a website, social media, marketing/advertising, finding manufacturers, financing, legal paperwork (trademarks, forming an LLC, taxes), and more. It’s a lot of work, but it’s so fun.
How does having brand ambassadors help?
Talston and I would both agree that having ambassadors is crucial in running a successful brand. They’re our biggest supporters, give us tips, and help us expand and reach a larger audience. We’ve spent hardly any money on advertising (up to this point) and have been able to grow organically through getting shared on social media. We all communicate on a daily basis, and it helps fuel us to work even harder having a strong support system. When team morale is high, we feel unstoppable.
What is the next big move for the brand?
We have a lot of exciting projects in the works, but the biggest no doubt is our upcoming summer launch. With COVID-19 and our manufacturer being shut down for some time, we’ve spent an insatiable amount of time and effort into planning our best launch yet. To put it in perspective, this past spring launch we had 5 new products; our summer launch will have 12.
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