Now that Soulja Boy is back (again) the American public is looking forward to more flashiness and flamboyance.
Yet, what is often lost behind is threatrics, is Soulja Boy’s razor sharp business acumen.
Soulja & Thomas Herd
Bringing them to light is his business partner Thomas Herd, a Forbes Magazine columnist and the CEO of today’s fastestgrowing digital marketing agency T1 Advertising.
Herd has the digital marketing game in a chokehold, rackingup more than 1,000 clients including LVMH, L’Oreal, RitzCarlton, and Ignite.
Just last year alone (before Soulja was incarcerated) the twopaired for campaigns with leading shoe brand KOIO, top fastfashion brand Boohooman, and urban apparel prodigy Achill3.
This year Big Drako has already launched a soap line with his business manager Miami Mike (skillfully timed to match increased sanitization demand due to COVID-19) and is working on expanding his digital empire well beyond music tomore brand partnerships, product rollouts, video gamereleases, and even major film features.
Moral of the story: look out for a more focused and successfulside of Soulja Boy than you’ve ever seen before starting in 2020.
Just like Soulja was the pioneer when it came to rap’s takeover of youtube, he wants to be the one of the first to conquer these new frontiers as well.
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