Singer/songwriter, Gene Noble returns to the music scene, with a powerful new single/video “Too Many Lost”. Having written for the likes of Chris Brown, Jason Derulo, & Faith Evans, his immense talent is unmatched. As the newest signee of Hidden Beach Recordings, this release is right on time, as it marks the label’s return to the music business.
“Too Many Lost” is a song designed to spark healing, change and unity. The heartfelt video was inspired by the current COVID-19 epidemic effecting the entire world. The New York native pays tribute to his late mentor Bishop David Gates, who passed away around the time Gene announced his debut as a signed artist. He wanted to show his love and appreciation to a role model of his who was very influential in his life and career. This visual is also meant to bring awareness and give thanks to people on the front line fighting not just the virus, but also essential workers that are constantly risking their lives.
Showing appreciation to these types of people is very personal for this artist, as his father was killed in a line of duty while serving his country when he was a child. It’s fitting that this project was written to call out the nation’s injustices and the overwhelming loss of people in the front lines. Shot in the empty streets of Atlanta, GA the video was captured directly from Gene’s iPhone and is meant to educate and bring awareness to our communities about this pandemic. He does an excellent job of sharing his experiences as a black man in a society designed for him to fail.
Some lyrics that stand out most are “But you got guns and they’re pointed at my sons”. These chilling bars are a reference to the lack of resources in minorities communities, making it harder to fight off this epidemic for people of color. The R&B centric single “Too Many Lost” produced by the multi-instrumentalist, Gorden Campbell, is the first track off Gene’s forthcoming Hidden Beach debut EP.
Be sure to check it out below.
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