The distinction of true heroism during our current time of crisis goes to all the men and women on the front line, vigilantly acting as first responders and even putting themselves in harms way.
However, beyond these courageous folks, we have seen an astounding collective shift- from public organizations to companies alike- who have responded to help people cope and give back to the organizations in the front line.
A salient example of this is the lifestyle brand Ignite International which has responded to the COVID-19 crisis with a double pronged approach of helping consumers cope and then donating to front line health organizations.
Specifically, Ignite has increased its offering of premium grade CBD and Hemp products and kept delivery to international markets open in order to help consumers worldwide alleviate anxiety.
Ignite’s diverse offering suits any predilection, with products ranging from oil drops to gummies to topicals and vapes.
Furthermore, in selling bottled or vaped healthy relief to consumers, Ignite then turns around and donates $25,000 worth of personal protection products, supplies and water during the crisis to select Los Angeles organizations on the front line in the fight against coronavirus.
This positive cycle of relief coupled by a systematic and functional health response has been engineered by Ignite’s CEO Dan Bilzerian and its head of marketing Erin Drummond.
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