#UpNext: Brooklyn's Own O'Keefe Is Showing Why He's Got Next

When it comes to New York Hip-Hop, many fans expect to hear a grittier sound, but Brooklyn-bred rapper O’Keefe is showing you just how to find beauty in the concrete jungle.

With the release of his latest video My Dream Girl Is Different, O’Keefe kicked off 2020 on the right track. The cinematic visual features a look at how innocent and pure real love is. The innocent perspective coupled with O’Keefe’s rap persona gives a unique and refreshing glimpse of young love.

O’Keefe’s rhyme style and delivery are definitely something to hear, but it’s also his fashion sense and vibe that captivates the listener–a goal that O’Keefe says was a part of the plan from the beginning.

“Fashion is also something I really wanted to get into as I’ve always been around fashion and definitely plays a part in my music,” O’Keefe said. “The crazy thing is I used to look at the stage in the auditorium and imagine myself performing music, but never imagined why or that I’d become a musical artist. I make different music for everybody to reach out to everybody, to let ’em know I understand where they are coming from.”

But it’s not just fashion, O’Keefe shares that one thing that keeps his sounds eclectic and fresh is his ability to create based off of his mood.

“From Hip-Hop to Rock I find a way to express my current state psychologically,” O’Keefe continued. “My mood rapidly changes I could be in a rock a phase for a short period then the next minute I’m in drill trap mindset ya know lol…. but I control most of these moods as much as possible.”

Check out the visuals for “My Dream Girl Is Different” below and follow him online here.