New York native Troy Ave. is in his “golden era.” His artistic flow shows us how its done by putting his own New York style twist into the hip-hop scene. He has released a project ‘White Christmas 7’ that describes what he has been through throughout the year, and how he appreciates the struggle of it all by telling a story to his fans. In case you didn’t know, he almost lost his life this time around before the Christmas holidays. “So True” rapper caught up with us and discussed about his recent project, the makings of “So True” and more below.
RESPECT.: As a Christmas tradition, what can you say will be different from this project from the previous?
Around this time every year, it is a tradition of me to tell my story. For example, when Billie Holiday released her Christmas album ‘White Christmas,’ we vibe to it. This particular album you will look forward to such a New York style Christmas of what I have been through and where I came from. It will tell the good and bad about Christmas.
RESPECT.: Define RESPECT.
I would say respect and loyalty would intertwine, and it should be returned. You can do certain things to earn it; for example, by looking someone in the eyes is showing respect.
RESPECT.: With your artistic flow, tell us about how you can made it more of a “golden era?”
I have a genuine flow for, who I am, by never riding the wave of what’s popular at that time. My early influences I have were 2Pac, Biggie Smalls, Jay-Z, and many more heavy hitters. When I was learning from them, I had created it to my style. My flow sounds like my environment, and the style of where I’m from. So, my environment and flow changes by telling the truth into who I am.
RESPECT.: I see the single “So True” hinders about you doing the right thing and still getting the short end of the stick, will the whole project be some sort of the topic? How were the vibes in the studio?
No, not the whole project. It will be based on my life experience and my truth. The fans, who been through it, will relate to it and love it because it is genuine and real.
Before the song had came about, I went to go do another song. I stopped by the studio to do a song by my producer Yankee and knocked out a few features there. When the instrumental of “So True” had came on, I liked the song and hopped in the booth and spit from what was in my head. I was in a real New York studio in the basement, where there were pool tables and dark and grimy vibes. There were golden platinum plaques on the walls.
RESPECT.: By starting out in the hip-hop game and being inspired with 50 Cent’s album as to how to get in the game. Tell us your thoughts about that?
The independent grind from 50 Cent. The fact that he was independent, and he didn’t have to be in the label to get what he wants. If I apply that, it should work out for me for the independent grind. For example, Jeezy’s music ‘Trap or Die.’ It gave me motivation to really do it.
RESPECT.: Define the new project White Christmas. What can you say the message behind the album.
It’s a letter to my fans of what I’m going through each year. I almost lost my life on Christmas and for that I had gotten the strength and courage to give my fans that motivation.
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