Meet Arize Ifejika. This entrepreneur and film maker launched his business More Than Basketball at the age of 21. Hailing from Washington, DC Ifejika was always into sports and music. He realized at an early age that for many, the idea of making it would be in one of those 2 fields but there were politics and immeasurable odds within sports to make it as a professional athlete. He noticed that players needed to be in the right camps, schools and in front of the right scouts but noticed it was harder for most to get that recognition without money. That’s when he launched the business which creates and provides a platform for elite basketball players from all different races, places and economic levels to compete for the chance to earn a free education and in some cases opportunities to play professionally.More Than Basketball consists of 6 verticals. Elite Youth Basketball Events, Film & Media, Technology, Merchandising & Apparel, Public Speaking and Community Outreach.
To date, the company has had tremendous success and has been featured on ESPN’s “Undefeated,” The Washington Post and Channel 8 News. For the past year, Ifejika has been working on his passion project “Wicked Jump Shot,” which is a documentary examining the blurred lines between the streets, hip hop and basketball. The streets have always been blurred and grouped together as a “culture” but these stories are rarely told from the sports side. The film features many notable people such as Isaiah Thomas, John Wall, Carmelo Anthony, Kyle Anderson, Quinn Cook, Jayson Tatum, Max Kellerman and Wayno.
Ifejika got into basketball himself at the age of 10. He found thatthe DC Urban leagues and youth basketball more appealing than the NBA. The hood stars who played in the Goodman League were just as big of stars as NBA players as kids because he could actually see them up close and dap them up. NBA players seemed untouchable to him. His older sister was an elite level talent so he would travel with her across the country to tournaments and to and through some of the worst neighborhoods for practices. Through that he got to see that side of the business up close. He felt like it was more realistic to be involved at that level. That’s when he started then to ask questions and figure out how to pursue it. “Wicked Jump Shot,” will be available everywhere December 6th.
WATCH the link to the trailer here: https://morethanbasketballthebrand.com/wicked-jump-shot
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