Unitea Aims to Impact the Music Industry With Data Monetization

In a modern age where data drives economic growth and has become more profitable than record sales, Unitea aims to impact the music industry with their introduction to data monetization. Unitea, a rewarding system app initially for music fans strives to be a platform “that helps you connect with people based off the culture that you love.”

Producing his own market for monetizing data, Unitea CEO, Ketan Rahangdale, known as the “19-year-old wunderkind” emerged on the tech scene and became the youngest person to grace the Empact 100 list in 2012 awarded by President Obama. The tech veteran and former EarTop Technologies CEO, aided in the development of the world’s highest fidelity wireless Bluetooth technology in 2011 and is now embedded in every iPhone, BeatsByDre, Bose, and many other consumer electronics products.

Unitea differentiates itself from a conventional reward point system by utilizing user interests as a vehicle to gain exclusive artist activations e.g. meet and greets, VIP access or secret concerts. Attaining “karma,” fans can spend the first ever action-based social currency on one-of-a-kind experiences by listening to music or introducing an artist to friends for the first time.

With support from partners Urban Decay, Univision, BMG Bertelsmann and United Talent Agency, Unitea is building its foundation to become a tech mecca in the digital landscape.  Backed by a multitude of artists like Claude Vonstroke, Pitbull and Bullet for My Valentine, their Board is a melange of industry dignitaries including the former Chief Data Officer of Univision, former Victoria’s Secret CEO and consists of both music and tech heavyweights from companies like Tinder, and Snapchat, Universal, OWSLA, Monstercat.

You can download the app for trial or use here.

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