Bay Area lyricist Marc. E Bassy launched his new record label, New Gold Metal, today. In celebration, Bassy unveils “Die Hard” in anticipation of his forthcoming independent album. The song draws inspiration from the titular 1988 Bruce Willis blockbuster on a spirited diatribe about leaving the past behind for the contemporary change. Check the track out below.
The movie Die Hard was playing in the background at the studio while I was writing one day,” Marc tells Billboard. “At this same time, quitting a couple bad habits had been weighing heavily on my mind and the idea just really developed from there!”
In 2016, Bassy released his debut album, Gossip Columns, under the Republic imprint. It included features from high-profile artists like YG, Kehlani, frequent collaborator G-Eazy, and more. The San Fransisco-native recently embarked a 35-city tour with Jon Bellion.
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