The Camden New Jersey native, Jay Solstice releases the new visual for “Environmental Awareness”. Jay continuously expresses himself through music and song writing. His show how diverse and adaptable he is with many versatile techniques, while using his pin-point lyricism to inspire people from many different walks of life. The insight into his views are revealed more and more through each record. His talents extended overseas and Jay was able to partner up with other artists in the United Kingdom, Germany, Canada, and Japan due to his novice conversational skills in Japanese.
“‘Environmental Awareness’ started while I was on tour in Los Angeles with my team and tour mates. We were all driving and walking through the different areas of LA and during that time I was thinking about all the differences between Camden and LA, which are two completely different areas, but it made me more conscious to be aware of my own surroundings and growth of my own city. One of our stops was in Slauson for a show and automatically as soon as we were in the parking lot chilling, the cops pulled up and began to profile a couple of members on the tour only to find out that we weren’t from California at all. Then they started to explain the depth of how unsafe it was in the particular neighborhood we were in. Coming from an east coast city that is comparatively dangerous to sections Compton, I was able to understand to a degree. Along with Camden falling into a heavy gentrification process, it all inspired me to write this record.”
Jay received a lot of recognition from a variety of YouTube sensations for his covers and remixes. The Jersey artist has also worked with such as Mir Fontane , Ish Williams, and many other artists. He explains the inspiration behind this song and what his creative process is like:
“I personally feel as though some of the people from my town don’t see the bigger picture besides all the crime happening in the city. It made me come up with the title because I want people to be aware of the things going on. I wanted this particular visual to be more cinematic and different from my other videos. I wanted to try to come up with something more concrete. I like to rap in front of the camera, but i felt like the song itself was so powerful in lyrics , it would be better for the song to play and you kinda grasp an understanding of what’s going on. I wanted to make it seem like an average day for me in the City of Camden ( going to the store, going to school, chillin on the round the way, etc.) Director KF was able to capture that perfectly and help me come up with a visual that would grasp your attention by showing you not only how i spend my day, but also of the city as well. Lyrics are important to me, so i would like listeners to be able to put themselves in my shoes and think about all the stuff going around them. The song itself is more than being aware about what’s going on in your city, it’s also about being conscious about your mental and spiritual environments too because we often forget about those and it can turn out to be unhealthy for an individual even if their physical environment is stable.”
This recent release also shows how Solistice is destined to be one of New Jersey’s most salient emcees.
Watch the visuals below!
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