12th Street Pharmacist has been on the scene debuting his recent project, ‘SCRUMDIDDLYUMPTIOUS,’ that is out that shows his pop artist side. His sound is very authentic and different than the normal trap music Atlanta is known for. When he released his debut hit “Come Get Some Bars” with an unknown identity, he set the tone to where he wanted his fans to hear and appreciate the music before revealing who was behind the mask.
With his debut project that recently released, he set the tone as a pop artist in the hip-hop scene to make his sound different. We have caught up with the Atlanta native and talked about how he came up with the title name of his project, his vision behind the hit single “Ice Breaker Jacket” visual and more.
RESPECT.: Tell us how did you get your artist name?
I have an alias as an artist when Soundcloud was hot when PARTYNEXTDOOR and A Boogie Wit Da Hoodie was out. I couldn’t change my name since I did a six track EP and put it out on there. I went by the professor and pharmacist and added 12th Street Pharmacist altogether and loved it. I’m not a street pharmacist. My music is an emotional fix, sonically, rather than prescribed substances that can be abused.
RESPECT.: What made you hide your identity and now showing your face?
At the time, I wanted my music to speak for itself and to appreciate it more instead of who I was. I couldn’t afford an audio engineer at one point so I became one. Learned the fundamentals and developed the skill set to apply it to my own music. From growing from my music, I created a buzz that spoke values and volumes.
RESPECT.: I followed your career by the release of your first single “Come Get Some Bars,” and I recall Garden telling me to go check you out and I did, and have been a fan ever since. What were your challenges between making the two?
By getting away from it itself by having people valuing you. Nobody should question your abilities. I can’t keep making the same hits, but it has to be authentic by starting from scratch and being different from the norm.
RESPECT.: Who inspired you to do what you are doing now? Who has given you the opportunity to say go for it?
My team, family and my old self, who I use to be push myself, to the best that I can be. The sky is the limit by feeding each other’s energy.
RESPECT.: Define RESPECT.
Give respect to get it by living in a standard and certain expectations. You have to be neutral with any situations in a logical way within itself. Be understanding by dealing with someone who is open minded by getting to know a person by engaging with them.
RESPECT.: What is the meaning of your project? What you choose that name?
The name has a flavor by having ear candy. My music feels like when I eat something by having such an “angelic” album.
RESPECT.: When releasing this project, what were some challenges by becoming a pop artist? Do you call yourself a pop artist?
I don’t consider myself as a pop artist, I consider myself what people consider me. The people have told me what I am. I get rockstar a lot but I get popstar more than anything. I come from a place that can be an asset, but not accepted since it is a trap music city known as Atlanta, Georgia. When you think of trap, you think 808s and auto tunes and quarter notes that have high volumes. I had gotten to work and catered to the streets that is compared to the hip-hop sound. You have to cooperate with fans since my sound can relate to and stay true to myself.
RESPECT.: With the “Ice Breaker Jacket” visual, what was your concept and vision?
My girlfriend who is also my creative director put the whole video together. Carmichael and Garden shot the music video. Garden encouraged to mix it with a Michael Jackson tribute to “I Wanna Rock With You” and my girlfriend suggested “Billie Jean.” So, we decided to fuse both videos together and make it our own. I had executed by adding my own swag to the visual while paying homage to the late great legend.
RESPECT.: By having the listening party recently, what do you want your fans to take from this project?
To feel a feeling they never felt before when listening to any other artist. It makes me connect to my fans as an emotional attachment by getting people to be themselves. I don’t sound like anyone else and love to be who i am.
RESPECT.: What’s next for you? Any tours lined up?
Investing in more assets with real estate by getting more money and putting it back into my label. I will be dropping my next visual “Rodeo Girl” soon. At the end of the year, tour dates will be set.