It all started with a dollar and a dream! Many of us know the story of how J. Cole had to leave his hometown Fayetteville, North Carolina after receiving a scholarship to St. John’s University in NYC. He attended the school to be in the big apple to follow his dreams of making a living off music. The rapper was hungry for a record deal and had the confidence that he will be the greatest rapper to ever do it. Just being the greatest wasn’t enough for Cole as thoughts of legacy weighed heavy on his mind. He never forgot where he came from and didn’t want to open a door just for himself. He also wanted to open the door for other hungry music artists and influence small towners to dream big.
While attending St. John’s, Cole made many long-lasting friendships. One of them is Ibrahim “Ib” Hamad. J. Cole and Ib are the founders of Dreamville. During the composition of Cole’s debut mixtape, The Come Up in 2007, the record label was born. 11 years later, the label is now well on its way to music’s next dynasty. Now, with a distribution through Interscope Records, The Dreamville roster is filled with major and promising acts such as Ari Lennox, Bas, Cozz, Omen, Lute, J.I.D, EarthGang, and Cole himself.
Dreamville festival was no overnight success. Since the year 2019 began, the label has been going harder than ever. In order to be the greatest, just releasing music, touring, and merchandise just wasn’t enough. They are now an entire movement. In March 2019, the team basically took over NBA All Star Weekend where they had a pop-up shop, brunch, and a private concert. Now here we are, their largest accomplishment yet. Back in April of 2018, the team announced the first-ever Dreamville Festival. On Saturday, April 6th it is going down in Raleigh, North Carolina. Raleigh is just an hour away from J. Cole’s childhood home in Fayetteville. Dreamville Festival stands as the pinnacle of the record labels existence. 40,000 people will be in attendance to celebrate how far the label has come. As of today, the record label has a powerful and extraordinary roster, a new compilation album on the way, and they are on the latest cover of XXL magazine. Aside from the team as a whole, April 6th is super special day for the founders J. Cole and Ib. It’s a stamp that anything is possible. It just takes the right team and you have to believe in yourself.
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