RESPECT. Premiere: Kevin Rudolf Feat. Lil Wayne – “I Will Not Break” (Video)

Here’s some seriously dope music for your Friday: many will remember musician/artist Kevin Rudolf through his earlier dealings with Lil’ Wayne as part of the now-defunct YMCMB clique (2008’s “Let It Rock” with Weezy was a huge hit and the first of many top-tier Rap-Rock collaborations to come).

Now, Rudolf returns with a new track alongside Wayne titled “I Will Not Break.” The single comes with a creative visual to boot, which he explained to RESPECT.:

The video was directed by Fenwick, a graphic artist and director based in LA. We are currently doing more videos together and continuing the visual graphic/animated style.

I wanted to do something conceptual with this video but also something that captures the emotion of the song.

The video tells a story of growing up in New York City. The performance shots of me symbolize being broken into pieces. It takes you on a journey with all the images and characters up into a new reality where I am shown again but as a child. Then the pieces of my current self come back together as I return to myself lined in gold. It’s about going through the trials and lessons that life gives you and coming out of it stronger on the other side while still maintaining who you are. 

Vibe to Kevin Rudolf’s latest jam below.