Rising Atlanta-based artist The Bonfyre is taking over the Urban Adult Contemporary charts with her soulful single, “Automatic”.
Backed by a beat so smooth it’s hypnotizing, The Bonfyre shows exactly how magnetic love is as she pulls in her fan base like a moth to a flame.
“‘Automatic’ is all about knowing what you want, no games, no chase,” The Bonfyre explained to Billboard during the video premiere. “Let’s get straight to it because this is what I want and I’m sure.”
Discovered by Raphael Saadiq, The Bonfyre recently signed to L.A. Reid‘s new music label HITCO and is already hitting the music waves running. This soulful and flavorful act is a force to be reckoned with, as her name says it all.
As to why she chose the name, “The Bonfyre”, the songstress explained that her concept was simple, “all are welcome.”
“Everything should sound and feel like a bonfire,” the songstress said. “When I think of a bonfire, it’s super inviting and fun. All are welcome. Bonfyre is relatable and touchable, but she’s not your normal, average girl.”
Opening with the occasional glance that led to the magnetic attraction, we see The Bonfyre wondering what if as her love interest decides to pursue the same thought as he doubles back into the store to get one more glance.
Watch the smooth new video below.
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