When a lot of people think Virginia they think hella evergreen trees, Jamestown, railroads, and confederate flags. Well, a change is beyond the shore. Little do they know that it is the homeland of incredible talents like Timbaland, Pusha-T, and Missy Elliot. The talents have been true pioneers in the hip-hop world for decades and they have always embraced what and where they came from. Yesterday (March 4, 2019), Virginia native and hip-hop legend Pharrell Williams, 45, announced inaugural festival line-up for his new event in Virginia Beach titled Something In The Water. The festival is set to take place April 26- April 28 at the Virginia Beach Convention Center. Something In The Water Festival will feature performances by an eclectic group of artists and speakers including Travis Scott, Migos, Dave Matthews Band, Missy Elliott, Anderson .Paak & The Free Nationals, Pharrell & Friends, Janelle Monae, Maggie Rogers, Mac DeMarco, Lil Uzi Vert, Jaden Smith, Jhene Aiko, Diplo, Deepak Chopra, Radiant Childern, DRAM, Geoffrey Canada, Trap Karaoke, Ferg, SZA, Pusha T, Kaws, Masego, John-Robert, J Balvin, Virgil Abloh, Pop Up Church Service, Leikeli47, and Rosalía. The festival is taking place within the week College Beach Weekend is typically held so we are expecting packed and extremely lit days on the beach.
Aside for bringing back the Heavy tourism the beach used to hold, Williams might have potentially opened a very special door. We see the festival bringing more attention to Virginia’s long slept on music scene. The scene is considered to be a beautiful mix as you have artists that embrace the normal hip-hop standards then you have the folks with some serious indie street cred. The Virginia music scene doesn’t just produce great music for the industry — it revitalises the industry. Unfortunately, eyes haven’t seemed to gravitate to the state just yet. The music festival is a good start and we’re hoping other VA legends follow behind his creative footsteps. We have to think legacy in the VA. Aside from legacy, lets hope this leads to more venues and nightly shows. Atlanta is the current leader of this as they host dozens of music festivals. Also, It doesn’t hurt that the city has more than 300 recording studios and a wide array of music venues to help indie bands make their mark, including 529, the Drunken Unicorn, the Masquerade and Terminal West, the Westside’s premier indie space in King Plow Arts Center. Dozens of opportunities for the natives to showcase their craft. A music festival without a doubt is a great start and we’re hoping there will be opportunities for locals to open up for these major acts. We’ll keep you posted! There’s just something special about these VA folks and we’re getting closer to letting the world see it.
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