Highbridge is a multi-platinum record label that was started by A Boogie Wit Da Hoodie and his friends, QP and Bubba, at a young age. They partnered with Atlantic Records to sign a deal to have full control of the artist. The label was featured on the Docu-series, Rapture, in where it was talking about building it from the ground up. A Boogie recently went No. 1 with his latest album Hoodie SZN by having the highest streams. With the celebration, he is currently on tour from city to city by performing music off of his album. We caught up with the starters of the label and discussed on how they got the name, Highbridge, partnership with Atlantic Records, and what was the experience on how building a label.
RESPECT.: How did you find A Boogie Wit Da Hoodie?
A Boogie and I were friends and when we were younger, we grew up in the same neighborhood and that is how we formed our friendship.
RESPECT.: How did the label start and come about?
We were all family. It was based on A Boogie Wit Da Hoodie by his talent. Myself and Bubba got it by supporting Boogie’s first mixtape that was put out in 2016. He released it on January 15, and the label a month later.
RESPECT.: How did you get the name Highbridge? Why?
We live in the Bronx Highbridge neighborhood. We want to bridge the gap to success that ties together.
RESPECT.: How did it come about the partnership deal with Atlantic Records?
Two months before the mixtape dropped, Boogie had his first concert at BB. I remember that people were lined up around the building wanting to see him perform. Atlantic Records were wondering who he was and it happen to put him on board.
RESPECT.: Define RESPECT.
It means people can portray you in the public eye in a certain way.
RESPECT.: What was your reaction in regards to having Boogie having the No. 1 album with low album sales but with over 80 million streams?
I wasn’t surprised, but was more shocked that the label didn’t want to put the album out. The album needed to be put out because the fans were needing more music, and it did excellent.
RESPECT.: With the recent docuseries, rapture, what did you want or how did that come about?
It felt good to have our story and getting recognition. It will have a good look to our label on how the label curated and started from the ground up. I want to let people know by putting in the hardwork and dedication to get what you want.
RESPECT.: How does it feel to tell your story to upcoming indie labels?
First you will have to build a solid team around you by being on the same page. You have to have people, who are held accountable, for their responsibilities on certain task that they wish to do.
RESPECT.: For the people/fans, that don’t know who you are, tell us a little bit about your experience with an indie label? How to manage one and more?
Some things take time and you have to work for it. Nothing takes overnight but it takes time and progress to get to that next level.
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