#PeepTheVisual: RE77 Releases - "NO SWEAT" - RESPECT. | The Photo Journal of Hip-Hop Culture

Making good on his word with an early Fall release for fans, RVIDER KLVN founding member RE77 (pronounced RELL) aka “Don Chokey” is releasing a new visual for his track “NO SWEAT.”

“NO SWEAT was actually one of the first records we recorded from the RA8N album. Once we got the record down it was probably a year before the album was completed and released.” RE77 explained.

“As deep as it is lyrically, the visuals had to have an overly compelling aspect of the situation at hand; in the music, the lyrics, the content and just being out of the box from the ordinary Miami visual standpoint. For example the typical ordinary over saturated ‘outside hood nigga’ sh*t. I wanted to make it broader in the breakdown of the film and bigger visually compared to what I’ve done in the past with less resources than what I had at this point.”

Directors @MachtheShaman and @Cleo_Sun did the filming which RE77 edited with the creators in roughly three or four days.

As RE77 continues to apply pressure with this new visual for “NO SWEAT,” look out for RE77 on tour with his band Dead Riot. Peep the visual above and be sure to drop us your thoughts in the comments section.