Kanye West Drops Wacky New Video with Lil Pump

We now know what the massive Yeezy slides were for (in addition to having a joke over what he wore to 2 Chainz’ wedding). Below lies a rather wacky visual for “I Love It,” his new collaboration with Lil Pump which features Adele Givens. The clip — which sees ‘Ye and Pump looking like, I dunno, Spongebob Squarepants with clothes? — was directed by Kanye and Amanda Adelson with additional production assistance from none other than Spike Jonze, which makes a lot of sense here.

It gets wackier, too: the video was premiered at this year’s Pornhub Awards, for which Kanye was creative director (Teyana Taylor also performed). You can check out a few snaps of that as well (more can be found on Kanye’s Twitter account).

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PORNHUB AWARDS 🔥🔥🔥🔥🔥🔥🔥 YEEZY

A post shared by Asa Akira (@asahole) on Sep 6, 2018 at 5:18pm PDT

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When you thought @PornHub offering @kanyewest a creative director role for their 1st Annual #PornHubAwards Sept. 6th sounded ludicrous 😩, nope another tally on Ye’s belt #KanyeWest #Pornhub #LilPump #KimKardashian #RayJ

A post shared by 👑🔥👑 (@allblog.everything) on Sep 7, 2018 at 6:10am PDT

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Damn #trippieredd out here tongue 👅 kissing everybody #pornhubawards #hustlasgrindtv

A post shared by Media/Video/News (@hustlasgrindtv) on Sep 7, 2018 at 3:57am PDT

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A post shared by POP LIFE (@poplife1_) on Sep 7, 2018 at 5:19am PDT

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#Kanye West #Lil' Pump

Posted By

Jon Powell

Currently working as Senior Editor of RESPECT. Magazine, I (Jon Powell) have 10 years experience in digital and print media -- this includes writing, photography and video editing production. I have worked extensively in Washington, D.C. and London, England and specialise in urban music and culture.