Kanye West, Chief Keef, G Herbo and many more have paved the way for upcoming artists from Chicago to make a different wave for not only the city but the world. This 19-year-old dreadhead is doing just that. Shaking up the music world and going against all norms.
It was May of 2018 when Chicago rap star, Juice WRLD dropped his soundtrack to heartbreak entitled Goodbye and Good Riddance. A project packed with 15 timeless tracks. Where did he come from and why is he so damn good? We asked ourselves this when we tuned into his infamous IG live. We watched in awe as he effortlessly crafted hit after hit and at the same time, bring an abundance of joy to music fans.
The journey goes way back. Juice has been releasing music nonstop on Soundcloud for a couple of years prior to signing a major record deal with Interscope. In 2017, things truly came to fruition with his EP, Juice WRLD 999. It showcased his promising ability to deliver with a wide approach and dope songwriting skills. With very little promotion and a very huge playage, Juice got the actual “juice” in the underground then eventually made his way into mainstream with Goodbye and Good Riddance. Industry vets and other rappers have been taking notice and coming forward to share that they are fans of him. He is leading this new wave of hip-hop and on top of that, he has the games sought-after director, Cole Bennett, behind his stellar visuals. JuiceWrld is winning in the industry solely off of making authentic and meaningful music and we are cheering him on.
The “Lucid Dreams” rapper — which just went platinum yesterday — is preparing for a big year as he is on his way to claiming his throne as 2018’s breakthrough artist. All eyes are on JuiceWrld and we’re always waiting for what he has next because he never disappoints. He is hungry with a mind filled with tasteful melodies and relatable lyrics. Which is why RESPECT. Magazine declared him July’s Ahead of the Game. Catch him in a city near you on his ‘Wrld Domination Tour.’ We have the tour dates for you below!
Words By: Jasmine Johnson, Tracy Mitchell