Often in the music industry, we forget that the artists we see are a finished product of a team putting in a lot of hard work. From managers and stage crew, to publicists and nutritionists; your favorite artist is a corporation, not just an individual success. One of those jobs that’s probably one of the most important is security. As we know, some fans have a hard time differentiating reality from packaged product, and at times feel like they can do things they probably shouldn’t. There are also the people lurking in the shadows, just waiting for these celebs to slip up so they can seize the opportunity of a come up.
That’s where men like Prince “Big Homie P” Eshan come in.
Creating a name for himself by working security for models like Brittany Renner as well as a host of buzzing, up and coming artists, Eshan seized an opportunity of his own and started to branch out using the contacts he had made working security. In doing so, P came up with YouMade4It?, which is a national platform that gives rising artists the chance to perform alongside established ones, as well as the opportunity to play in front of new fans and industry insiders. The rotating event also pairs young creatives of all fields the chance to showcase their art and rub elbows with some of the city’s elite. In addition to this, Eshan also curates a carefully selected panel of experts who answer questions, give advice and do so much more.
With the next event happening June 23rd in Los Angeles in conjunction with BET Awards weekend, we got the chance to catch up with P to talk to him about his background, the origin of this amazing platform as well as other things. Read below.
RESPECT. Magazine: How did the idea for this showcase come about?
P: The last five to six years I’ve been working security for artist and models but I’ve always knew what I wanted to do. Keeping every door open really set me up to be successful in this business. I’ve always wanted to create a platform for artists and other creators to showcase their talents and network with like minded people. Not only will artist have a platform to showcase their creativity but each event we will have panelists to speak to our audience. The plan is to help out as many artist as we can in each market.
Can you give a little bit more of an idea on what you guys do?
P: YouMade4It? is another platform for up and coming artists, creators and entrepreneurs to gain more exposure We don’t just give opportunities to recording artists, but all artists, even if you have a clothing line or create paintings. When doing these events we go into these different markets and seek the the best talent, as well as reaching out to media and Hip-Hop influencers.
We just want to give artists a chance to touch different avenues that wouldn’t normally be reachable. It’s not who about who is the best, it’s about doing the best and creating dope art and great music. If you would like to be a part of this tour, you would have to put in a submission and a representative will get back to you. We listen and take a look at each submission and hand pick our participants. We build our own platforms, we make our own situations. I see great talent, networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.
How many of these showcases have you done & what are some of the cities you’ve touched?
P: This is our first year doing the YouMade4It series in March we did #YouMade4ItATX in Austin featuring Hoodrich Pablo Juan, Zoey Dollaz, Rico Recklezz, Skippa Da Flippa, Johnny OZ and many more.
When you guys bring the show to a city, what are some of the things you look for with booking artists to perform?
P: When I’m in the process of setting up a event in a city my first question is who is the hottest DJ that has a relationship with artists, then we go from there to book the artist on the bill.
Los Angeles native Rucci has been making huge waves in the city as of late, how important was it for you to get somebody who’s so entrenched in the city’s scene to be apart of the show?
P: It was important for us to have Rucci on this show. I got in contact with Rucci through an producer/artist name Rob Two. Rob Two is very talented and has a relationship with a lot of creatives in the Los Angeles area.
Aside from performances, can you talk about the panel & what artists & fans can expect to walk away from it with?
P: I’m glad you asked about our #YouMade4ItLA panel because I believe this is very much needed and every event we attempt to educated our audience and the artists that attend. We will have a discussions on how artists can reach their full potential in this industry. We will touch on different topics such as branding, marketing, and more. After we will open the floor for the audience to ask questions.
What are the future plans for this showcase? Any festival aspirations?
P: Our future plans are to expand our brand and touch as many markets as possible. Becoming a well known festival is definitely part of the plan.
You can be sure to buy your tickets for YouMade4it? in Los Angeles, which is sponsored by Montgomery Law (cowboy car wreck.com) & will feature Rucci, Rob Two, Big Homie Stone, Richie Bux and Mikey PX, here. Stay tuned for more information as we will be covering the show.
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