When it comes to Jamaica, reggae and Red Stripe go hand in hand. To continue to bring a taste of Jamaica to more and more people beyond the island and to celebrate the 100-year anniversary of Jamaican brewer Desnoes Geddes Limited (D&G), Red Stripe has teamed up with LA based Jamaican musician & producer Paul “Pablo” Stennett and a number of Jamaican artists to create original singles representing the evolution of Jamaican music throughout the years.
Red Stripe officially debuted the first single from the album with a live performance from reggae artist Christopher Martin at this Saturday’s, Wayup Stayup block party @ Wynwood Artwalk, an event marking the official countdown to the premier festival of Jamaican music, Reggae Sumfest to be hosted in Montego Bay next month.
The track, which will serve as the unofficial Red Stripe anthem, features follow along choreography also debuted during the live performance on Saturday. The full album including Christopher Martin’s track will be available for download later this month – a portion of proceeds will go to the “We are Tomorrow Foundation,” an organization developed to help inner-city youth explore and nurture their musical talents. Track previews, updates and more details about the album will be available on www.redstripebeer.com
Photos courtesy of Redstripe