UPDATE: And we have a brand spankin’ new visual for one of K.O.D.’s tracks, titled “ATM.” Added below.
Following a surprise announcement (and concert) this week, J. Cole has officially delivered his fifth album, K.O.D. The project was also preceded by an official trailer and breakdown of the album’s three meanings:
J. Cole just dropped a trailer for KOD. pic.twitter.com/78VIheVBZB
— Only Hip Hop Facts (@OnlyHipHopFacts) April 19, 2018
Kids On Drugs:
If I turn on the TV right now, it’s not gonna take long for an advertisement to pop up that says, ‘Are you feeling down? Have you been having lonely thoughts?’ And then shovel pills in your face. The first response to any problems, is to medicate
This represents me. The times that I was, and am, afflicted by the same methods of escape, whether it be alcohol, phone addiction, women.
Kill Our Demons:
The end goal. To face our s***, to realize we have some s*** going on inside. Everybody. I realize everyone’s family is f***ed up. I used to feel like it was just my family. Nobody is f***ing perfect. Whether you want to or not, you’re gonna f*** your kids up in some type of way, because you got f***ed up in some type of way. The plan is to f*** your kids up the least amount as possible, but there’s some sort of mistake that you make that they’re gonna have to grow up in and face. Kill Our Demons is about finding that s***. Whether it be traumatic childhood experiences, lack of attention, confidence issues, insecurities — whatever it is, we gotta be honest with ourselves, look in the mirror, and ask ourselves questions like, ‘What is really eating me? What’s causing me to run to this thing as an escape?’ And once I find the root of it, I’m gonna look it in it’s face and see what it really is.
Vibe out to Cole’s latest below.