Scoop B: NBA launches "I’m Why" Christmas Campaign with Curry’s Warriors’ and LeBron’s Cavs as headliners

Golden State Warriors’ Steph Curry and the Cleveland Cavaliers’ LeBron James will meet on Christmas Day. Photo Credit: Sports Illustratedoo

Today the NBA will launch a new “I’m Why” spot entitled “The Gift of Basketball” that highlights unforgettable NBA moments that get fans in the holiday spirit and bring us all together for the excitement of five marquee games on Christmas Day.

Part of the league’s global “This Is Why We Play” campaign, the spot’s vibrant holiday-themed graphics and jaw-dropping game footage are set to a classic version of “Jingle Bells,” and reminds fans why these exciting match ups make it feel like Christmas morning 5 times in one day.

“The Gift of Basketball” spot will make its debut on Thurs (12/14) during the TNT primetime games between Los Angeles Lakers vs Cleveland Cavaliers and the Dallas Mavericks vs Golden State Warriors.

This year, the NBA has made an effort not to have star players resting during nationally televised games so expect to see your favorites on the court. As noted on this page at MyTopSportsbooks, staying on top of the line-up is crucial if you’re planning on placing any bets on the games.

Last year the spotlight was on a healthy LeBron which lead to the Cavs defeating the Warriors 109 – 108. Keep an eye out for the line to move leading up to the big day here.

Christmas Day schedule:

Philadelphia 76ers at New York Knicks at 12:00p ET on ESPN
Cleveland Cavaliers at Golden State Warriors at 3:00p ET on ABC
Washington Wizards at Boston Celtics at 5:30p ETon ABC
Houston Rockets at Oklahoma City at 8:00p ET on ABC
Minnesota Timberwolves at Los Angeles Lakers at 10:30p ET on TNT

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#Cavs #christmas #LeBron #nba #steph curry

Posted By

Brandon Robinson

Brandon 'Scoop B' Robinson is a managing editor and columnist at RESPECT Magazine. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin' Planet with former New Jersey Net Albert King and Nets play-by-play man Chris Carrino. He's also been a writer and radio host at CBS and a staff writer at The Source Magazine. He's a graduate of both Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit ScoopBRadio.com to listen. For inquiries and to contact Brandon 'Scoop B' Robinson visit ScoopB.com