When Atlanta-based rapper Rich The Kid revealed that he had a new collaboration with Kendrick Lamar, we definitely got hype — this was more than satisfied when the track in question, “New Freezer” (produced by Ben Jayne), was release. Now, the bar is raised even higher thanks to the accompanying visual, which was released earlier this week that sees the two artists amidst some dope images — including each artists’ vehicles in the clip. This one is definitely going to take a few plays to really enjoy.
Check out “New Freezer” (directed by Jack Begert, Kendrick’s right hand Dave Free and TDE music video mainstays The Little Homies) above. You can purchase the single here.
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