Eminem is always one to find clever ways of revealing new music. This go ’round, it looks like he’s continuing his Re- series (Relapse and Recovery being the first two installment), beginning with a hilarious bogus pharmaceutical advertisement:
It gets better, if you go to the website listed, the entire product promotion is pretty authentic (“REVIVAL is proven to effectively treat people with Atrox Rithimus”), save for the obvious references to Eminem songs and the occasional, out-of-place vulgarity (check out the video below as well). There’s even a number — 1-833-2get-rev — that continues the “promotion.”
No word on when Em’s new album — presumably titled Revival until we hear something else — is dropping, but Rap Radar is saying that November 17th is the rumored release date. Time will tell.
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