Ransom Tells Scoop B Radio About Digital Hip Hop Era: “It’s too easy now”

Ransom chats with Brandon ‘Scoop B’ Robinson about the landscape of today’s music. Photo Credit: Angie Vasquez


If you’re a hip hop head pre-iTunes, then there’s a huge chance you’re keyed in on Ransom.

A Jersey City, NJ representer, Ransom became popular during the mixtape era of hip hop in the early to mid 2000s. 50 Cent, Fabolous, Joe Budden and others are also on that list.

He checked in with Scoop B Radio Overtime and chatted with me about today’s digital hip hop generation vs. the mixtape era, the generation before. Apparently, this generation couldn’t hold a candle to the last genertation: “It’s too easy now you know, ” Ransom told me on Scoop B Radio. “Now it’s all Joe Shmoe little 16 year old he set up a little mbox in his house you know he throwing’ stuff out from his dirty ass room. “

Ransom continued: 

Check Out Ransom checking in with Brandon ‘Scoop B’ Robinson on Scoop B Radio Overtime.


Ransom however admires certain things about artists like Chief Keef.

“Looking at Chief Keef, you put that shit out I don’t know where the hell they was at, some dirty ass apartment and that from his living room right to Broadway. It’s not the same thing, before you had to kind of work at what you said, you know it had to be dope or else people wouldn’t listen. So everything had to be sharp, everything had to be dangerous sounding, you know that’s the era of 50 (Cent) coming up and us. All the stuff sounded like Lloyd Banks, bars and dangerous bars and living on the edge because you wanted people to kind of listen. Now you don’t really need people to listen, Joe Shmoe from some shit kicking town got 10,000 Twitter followers he drop a little something on ITunes and sell a little two, three hundred copies he’s good.” 



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About Brandon Robinson

Brandon 'Scoop B' Robinson is a managing editor and columnist at RESPECT Magazine. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin' Planet with former New Jersey Net Albert King and Nets play-by-play man Chris Carrino. He's also been a writer and radio host at CBS and a staff writer at The Source Magazine. He's a graduate of both Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit ScoopBRadio.com to listen. For inquiries and to contact Brandon 'Scoop B' Robinson visit ScoopB.com