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Post-ALL-AMERIKKKAN BADA$$, Joey BADA$$ continues to make moves in 2017. His latest is a corporate one, too: the star emcee has teamed up with Mountain Dew and NBA to create a visual for “Victory.” Acting as both the theme song for The Courtside Project (of which fashion designer Don C is also attached) and this season’s TNT playoff broadcasts, “Victory” sees BADA$$ cleverly pushing inspirational bars with basketball metaphors alongside the likes of Emmanuel Mudiay, Myles Turnee, Devin Booker and MVP couch warmer Russell Westbrook.
Said the Brooklyn artist about the new partnership (via Billboard):
I’m excited to be a part of The Courtside Project. It’s the fusion of several different worlds — from basketball to music, style and art — that are not all separate streams anymore, they are interconnected… I always want to encourage the youth to be themselves and pursue their dreams, whether those are hoop dreams, GRAMMY dreams, or PhD dreams.
Check out the sports-worthy clip below.
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