Joey BADA$$ Teams Up with Mountain Dew for "Victory" Visual

Video screenshot

“First things, first: shout out to the sponsors…”

Post-ALL-AMERIKKKAN BADA$$, Joey BADA$$ continues to make moves in 2017. His latest is a corporate one, too: the star emcee has teamed up with Mountain Dew and NBA to create a visual for “Victory.” Acting as both the theme song for The Courtside Project (of which fashion designer Don C is also attached) and this season’s TNT playoff broadcasts, “Victory” sees BADA$$ cleverly pushing inspirational bars with basketball metaphors alongside the likes of Emmanuel Mudiay, Myles Turnee, Devin Booker and ~~MVP couch warmer~~ Russell Westbrook.

Said the Brooklyn artist about the new partnership (via Billboard):

I’m excited to be a part of The Courtside Project. It’s the fusion of several different worlds — from basketball to music, style and art — that are not all separate streams anymore, they are interconnected… I always want to encourage the youth to be themselves and pursue their dreams, whether those are hoop dreams, GRAMMY dreams, or PhD dreams.

Check out the sports-worthy clip below.

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Posted By

Jon Powell

Currently working as Senior Editor of RESPECT. Magazine, I (Jon Powell) have 10 years experience in digital and print media -- this includes writing, photography and video editing production. I have worked extensively in Washington, D.C. and London, England and specialise in urban music and culture.