Scoop B: ItsBizkit Talks Branding in Digital Age via Pelle Pelle Promo

Derrick Lawrence is a guy to know in the industry. Who?! Better known to his large social media following, for starters, locally, the brotha is a Long Islander who has the 5-boroughs feeling his movement. Personally, that’s like Dr. J, Julius Erving, also a Long Islander having Harlem’s Rucker Park in a frenzy and waiting with baited breath for his next slam dunk.

But I digress!

Bizkit’s cache of relationships in hip hop and entertainment may make you drool: The Breakfast Club’s Angela Ye, DJ Envy and Charlemagne the God, Jadakiss and more. Still a young man with kids, he’s on the come-up and his Washed movement is a thing. The industry influencer was recently profiled in a day in the life segment via Pelle Pelle. He talks about his Hennessy, how he got his nickname and what’s next. Bizkit was elated to have the opportunity especially through a brand he respects and grew up on in Pelle Pelle. “I’m a fan of Pelle Pelle,” Bizkit told me today by phone.

“I’m trying to build with them on a collaboration of some sort. Brand awareness, speaking about my brand and speaking about their brand. I’m down to do something with them and do a washed partnership.”

A go to guy in the industry, his ahead-of-the-curve picks in music and comical social media posts are entertaining. He’s being recognized by the right folks and he’s thankful but realizes that he still has a long way to go. “It feels good,” he said. “It keeps a brotha going. It’s a blessing. Hard work pays off. It just keeps me motivated more than anything to keep going and to not stop. When people basically recognize the grind, for me I just gotta keep going.”

Bizkit has been influencing the social media and music game one post at a time. While the industry influencer showed us the typical “washed” day-in-the-life with him via Pelle Pelle and hitting up all his favorite dad hotspots in their #TellYourStory, his admits his biggest accomplishment is being a father and that his kids are his biggest motivation. “My two boys.” Bizkit gushed. “I want to just do everything in my power so that when they get older, they’ll be straight. Meaning they’ll have the opportunity that if they want to be in the music business; I laid the foundation. At least they’ll have the opportunity. They’ll have the relationships, if not they’ll have the money to do so.”

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#Derrick Lawrence #Hennessy #ItsBizkit #Long Island #pelle pelle

Posted By

Brandon Robinson

Brandon 'Scoop B' Robinson is a managing editor and columnist at RESPECT Magazine. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin' Planet with former New Jersey Net Albert King and Nets play-by-play man Chris Carrino. He's also been a writer and radio host at CBS and a staff writer at The Source Magazine. He's a graduate of both Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit ScoopBRadio.com to listen. For inquiries and to contact Brandon 'Scoop B' Robinson visit ScoopB.com