Ariez Onasis cruises around different landscapes, grappling with his success story and the fruits of his labor in the visual for “If You Know, You Know.” The production is smooth and eerily haunting, and fits Ariez’s trap rhyme scheme and trap lyrics. Lines like “Stuck in the moment/Just flew in from Europe” encapsulate the idea that Ariez is now larger than he ever once was, with the emphasis of the song being the increasing awareness of his fame by fans, friends, and foes alike, and describing how his hometown bred him.
Alongside Royce Da 5’9″ and Avenue, the Worchester native is helping put New England on the map in the hip-hop scene, with plenty of versatility coming out of the area that’s generally been overlooked in favor of other prominent and pre-established hip-hop meccas (such as Chicago, LA, New York, etc). Being from Worchester, it’s not a shocker that shots from the above video feature his hometown as he sees it; paired with the instrumental, it’s transparent that it’s fairly dark, and suffused with unorthodox life experiences. He clearly keeps the East Coast in his heart and mind, even though he’s currently working out of Los Angeles.
Follow Ariez on Twitter and Instagram, and be on the lookout for the If You Know, You Know EP.
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